Twelve Years Turning Fragmented Data Into Trusted Product
My focus is identity resolution, data architecture, governance, and AI enablement — and cross-functional team leadership that translates complex technical capabilities into measurable business value across marketing, sales, and operations.
Today I lead a team of data product managers at Blend360, driving delivery across enterprise-grade data, AI, and marketing technology transformation programs for Fortune 500 clients.
Previously, I built and led analytics and MarTech functions at DMW Direct and Harte Hanks, and started my career as a business analyst at Independence Blue Cross.
| At a Glance | |
|---|---|
| Experience | 12+ years |
| Current Role | Director, Data & Agentic Product Ownership |
| Core Focus | Identity Resolution & Customer 360 |
| Platforms | Snowflake · Microsoft Fabric |
| Based In | Holland, PA |
How I Think About Product Management
My approach to product management for data and AI platforms is shifting the same way modern software delivery is: away from linear hand-offs and status meetings, toward a continuous loop where clear, written intent — not decks — is what moves work from idea to production. As AI collapses how long it takes to build and test, the real bottleneck moves to planning and review, so I spend my time capturing problems in plain language early, encoding governance and institutional knowledge as reusable standards rather than tribal habits, and reserving human judgment for the decisions that actually carry risk. AI should own the mechanical work of implementation and verification; product leaders should own the intent, the trade-offs, and the accountability no agent can take on.
Experience
Five roles across agency, healthcare, and enterprise data platforms. Condensed here — the full write-up is in the résumé PDF.
Director, Data and Agentic Product OwnershipCurrent
- Lead and scale a team of data product managers, driving cross-functional delivery across enterprise-grade data, AI, and marketing technology transformation programs for Fortune 500 clients.
- Own end-to-end product lifecycles for data platforms and AI-enabled solutions — strategy through launch and continuous iteration — treating deliverables as scalable, reusable data products.
- Architect AI-driven use cases and data enablement strategies, including identity resolution, Customer 360 (SSoT), enrichment pipelines, and downstream activation.
- Advise clients on technical architecture, operating models, and productization strategies across Snowflake, Fabric, CDPs, and composable data ecosystems.
- Establish data governance, data quality, and trust frameworks that enable transparency, lineage, and confidence in enterprise data used for AI and decision-making.
- Help define and launch new firm offerings — Data Platform Modernization, AI Data Foundations, and Agentic/AI Product Management frameworks.
Director of Marketing Analytics
- Managed the Marketing Analytics department end to end — data prep, transformations, reporting automation, and delivery of actionable insights.
- Served as senior strategic owner for client data solutions, campaign performance, and data-informed strategic decisions.
- Implemented analytics solutions using Alteryx and Tableau, plus backend data structures to house client data and calculations.
- Architected analytics and reporting structures, including strategy, design, automation, and KPI frameworks.
Director of MarTech Strategy
- Strategic owner for data and analytics projects spanning Google and Adobe stacks, omni-channel attribution, and known & anonymous data comingling.
- Led pre- and post-sales strategy — planning sessions, demos, requirements gathering, and pitch meetings with prospective and existing clients.
- Measured digital campaigns end to end using Alteryx and SAS, building dashboards and BI reporting in Tableau.
- Served as business/technology liaison for data management, listening platforms, BI tools, and workflow systems.
Strategic Data and Analytics Manager
- Oversaw an enterprise-wide comingled data product offering, from inception through implementation.
- Managed data processing, mapping, standardization, and deduping for downstream use and measurement.
- Led strategic RFI/RFP responses and managed vendor relationships — vetting, pricing, contracting, and negotiation.
Senior Business Analyst
- Evaluated, planned, and designed PM timelines for Clinical Services projects.
- Assessed business needs and developed requirements and solution designs.
- Led training for associates to ensure new procedures rolled out with minimal disruption.
Skills & Specialties
| Category | Details |
|---|---|
| Data & AI Product Leadership | Data product management, AI/ML enablement, productization of data assets, roadmap ownership |
| Data Platforms & Architecture | Snowflake, Microsoft Fabric, lakehouse architectures, ETL/ELT, data modeling, identity resolution (Customer 360 / SSoT) |
| Governance & Data Management | Data quality, lineage, governance frameworks, enrichment & activation strategies |
| Analytics & Measurement | Attribution, KPI frameworks, campaign analytics, BI & visualization (Tableau) |
| MarTech & Ecosystems | CDPs, mParticle, Adobe, Google Marketing Platform, LiveRamp, composable architectures |
| Tools | SQL / SQL Server, Alteryx, Tableau, Snowflake, Fabric, Jira, Confluence, Collibra |
| Leadership & Delivery | Cross-functional leadership, agile delivery, stakeholder management, pre-sales strategy, team development |
| Core Strengths | Requirements & solution design, translating data/AI into business value, rapid problem solving |
Education & Certifications
Temple University
B.S., Tourism and Hospitality Management
2002 — 2006 · Philadelphia, PA
Achievement: Named 2006 Collegiate All-American Scholar by the US Achievement Academy.
| Certification | Details |
|---|---|
| Snowflake | Data warehousing & cloud data platforms — hands-on implementation experience |
| Data Governance & Data Management | Collibra, enterprise governance frameworks |
| Advanced Analytics & Visualization | Tableau, Alteryx |
| Marketing Technology & CDP Ecosystems | Adobe, Google Marketing Platform, mParticle |
| AI & Data Product Management | Applied experience in AI enablement, data productization, and platform strategy |